Online Video Contest

In mid-June, the pastor of my church, knowing that I work at Tweedee Productions, asked me to help produce a video for a contest sponsored by the Evangelical Lutheran Church in America (ELCA).  Any ELCA congregation or individual could upload a video showcasing the theme “God’s work. Our hands.” and be eligible to win a $5000 (for a congregation) or $2500 (for an individual) grant.  My pastor thought this would be a great opportunity to spread the word about the garden ministry with the added bonus of potentially winning $5000!  So, we set about the production: had a pre-production meeting to discuss ideas and visions, did a couple hours of shooting on 2 days, used the video and still photos to edit the story together, and uploaded the finished product.  224 videos were entered in the contest.  Two would win (one congregation and one individual), and two would be runners up.  People could go to the website, watch videos, and rate them.  Winners were to be announced at the churchwide assembly in mid-August.  The ELCA used video to generate interest and spark creativity.  People launched voting campaigns to help their video make it into the top 20 with hopes of being the winner.  I admit that I, too, told people about the contest, the video I helped produce, and I asked them to go watch it and rank it.

Now, most people don’t associate church with video or with technological savvy.  But the ELCA recognized that people use sites like YouTube or Facebook to share videos or photos all the time.  So they put out a challenge: tell us about the ministry happening at your church.  They posted their own videos as samples and inspiration.  And congregations around the country met that challenge, creating and sharing videos.  They told their stories using video.

If the ELCA can do it, why can’t you?

(For those of you who are dying to know, the video I produced was the congregational runner-up.)

Amy holding tight

Amy holding tight