Glee!

Have you heard of the Fox show Glee?  It’s my new favorite!  Sure, it’s cheesy, what with the singing and dancing and earnestness of the characters.  But it is also entertaining, funny, and heartfelt.

I’ve told several people in the past week about this show.  And I’ve said pretty much what I just wrote.  Glee offers an hour of escape from reality TV, crime procedurals, and the news.  It is an example of successful counter-programming.  As cited on Wikipedia, “Mary McNamara for the Los Angeles Times wrote that the show had a wide audience appeal, calling it: ‘the first show in a long time that’s just plain full-throttle, no-guilty-pleasure-rationalizations-necessary fun’.”

Glee doesn’t rely just on the quality of the show.  When the pilot aired after American Idol, people on social media sites spread the word. “Glee was the top ranked topic on social networking site Twitter on the night of its initial airing.”  And there is an official Facebook page where behind-the-scenes videos and photos are posted as well as sneak peeks of upcoming episodes.  On the official Fox site, you can watch full episodes and “Behind the Glee” videos about each episode.

So even a big company like Fox, with deep pockets, uses social media and online videos in addition to broadcast television to market its products.  All these marketing outlets can be a lot to keep up with, but there are products, like Shoutlet, that make keeping up easy.  Tweedee Productions recently used Shoutlet and StreamPilot to help us get the word out about our latest sitcom newsletter.  Check it out!

Glee is so funny!

Glee is so funny!

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4 Comments

  1. I completely agree! As the writer of the show mentioned, Glee is High School Music done better…much much better. I love the characters, the music, and the story…well there is one aspect that’s unsettling. The pregnancy plot is over the top. What do you think? Anyway, great commentary on the show.

    • I agree – the pregnancy plot is over the top and unnecessary. I actually think the whole relationship between Will and his wife is unnecessary. At least it’s a subplot!

  2. […] you, but I find myself watching more and more TV on my computer.  As I’ve mentioned in a previous blog, I’m a big fan of Glee.  However, I am usually not home when it airs.  And even if I were, […]

  3. […] about you, but I find myself watching more and more TV on my computer.  As I’ve mentioned in a previous blog, I’m a big fan of Glee.  However, I am usually not home when it airs.  And even if I were, I […]


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