TV Online on TV

Amy's looking for something good to watch

I don’t know about you, but I find myself watching more and more TV on my computer.  As I’ve mentioned in a previous blog, I’m a big fan of Glee.  However, I am usually not home when it airs.  And even if I were, I couldn’t watch it because we don’t get FOX.  (We don’t have cable or satellite TV, and FOX’s over-the-air signal doesn’t get to us, for some reason.)  In order to get my Glee fix, I have to watch it online.

Last week, CSI did a trilogy that started on CSI: Miami, continued on CSI: NY, and concluded on CSI.  I was intrigued and wanted to check it out.  But I knew I wasn’t going to be home to see all of them.  So what did I do?  I watched them online.

My husband also wanted to watch these shows, and watching them on one of our laptops is far from ideal.  Fortunately, we are able to connect a laptop to our television, allowing us to watch the online episodes on our TV.  It’s not a perfect situation, but it beats watching them on a 15″ laptop screen.

And in the past year, online video quality has improved.  Last week, YouTube announced that it would have videos in full HD 1080p.  A lot of the networks already post their shows in HD.

On my way home last night, I heard a story on NPR about watching TV on your computer on your TV.  They talked about how easy it is to hook up your computer to your television, and they also talked about some products that can be a permanent addition to your entertainment system.  It was good timing, because I knew I’d be watching the final installment of the CSI trilogy later in the evening.

But it also got me thinking about the increasing importance of the quality of online videos.  As more and more people watch videos online and as more and more people watch those online videos on their televisions, the videos need to look good.  That starts with the format used in the shooting of the video and ends with how the video is encoded for the web.  That sounds very technical, I know, and it can be easily overwhelming.  When clients come to Tweedee Productions, we start by asking them what the video is going to be used for, how it’s going to be used, and where it’s going to be viewed, and with that information, we can make sure the finished product will look great, no matter where it’s viewed.

what have you done for me lately?

sandy flies

sandy flying high - you are the wind beneath her wings.

today i felt the power of social networking. i needed my team – and they came through. let me start at the beginning…

it’s my turn to blog this week. usually i have some clever idea (at least in my mind) or some concept i’d like to share. this week – nadda. empty. zip. everything i thought of was boring. uninspired. gray. in fact, as it turns out, my only good idea was calling on my Facebook and Twitter friends for ideas.

here are a few of their suggestions from tweets:

gchadwick@tweedeemedia write about how u did that intro video to your website. That video is awesome, I love it!!!

abcfloan@tweedeemedia NPR Music Question Of The Day: Have The Past Decade’s Changes In Technology Made The Music Better? http://su.pr/48ffYY

mlange221 how about using social media correctly. Why advertising speak doesn’t work on FB.

my Facebook friends gave me some spark:

Tracy Ann Mangold How a simple change of view can help you to see things from a totally different perspective. This can be physically changing your view or simply looking at things in a completely abstract or different way than you would normally. That would tie in perfect with what Tweedee does for clients.

Peter Kleppin how about how many feet of cable it takes to connect an editing computer… or the number of formats that have to be deliverables in today’s crazy digitized world…
Dan Montenegro Boy did you guys not understand the task at hand! This is what she really wants.
Tweedee,
Who’s your friend when things get rough?
Tweedee,…
Can’t do a little cause he can’t do enough.
Once upon a summertime
Just a dream from yesterday
Greg and his magic golden flute
Heard a boat from off the bay
“Come and play with me Gregg
Come and play with me.
And I will take you on a trip
Far across the sea.”
(this songs goes on and on, so i edited it down to this – but you get the idea…… sorry, dan – but i LOVE it)

from my friends and followers i got some really great ideas (you’ll be seeing some more of them detailed in future blogs). my creative team grew from the 6 of us in the office to the hundreds i can touch with just a few key strokes and clicks online. social networking is an easy and effective way to be inspired, reconnect with colleagues, increase your resources…  so, my friends, what have you done for me lately? a lot. thanks for being here for me.

Get It Right

Here at Tweedee Productions we recently received a batch of marketing post cards from a well renowned local university that will remain anonymous.  They were nicely produced with eye-catching graphics, easy to read text with information that I actually cared about.  Here’s where they blew it.  Every one of the cards we received had our first names wrong – way wrong.  My name was changed to “Marc” Schieve (I have a cousin named Mark).  Mac became “Esty” Chorlton (sounds upper class doesn’t it?).  Sandy Kowal was renamed “Nancy” (at least her gender didn’t change).  And TV’s Dan Presser became a woman named “Deb” (hummm). 

So, how you ask, can a big institution with lots of money to spend on marketing get something so simple so wrong?  Well, because it probably doesn’t really matter to them.  Sure, they hope all of their post cards get to the right person.  Sure, they want the addresses to be correct.  But, in reality, they’re sending out thousands of these things hoping that maybe 25 percent of you actually read them.  Then, if they’re lucky, two to three percent of you will take action on their message.  Direct mail marketing has it’s place, but in this case it seems like a big waste of paper and postage to me.

I like to think that we are a little more efficient in how we market ourselves.  We use a cool system called StreamPilot, which is a web-based platform using an email a message with a link to our quarterly video newsletter.  No wasted paper, postage, or wrong names.  Our last quarter’s video newsletter had about a 30% click-through rate – that’s the percentage of people who opened our email and then clicked through to watch our video.  Not bad.  Since we don’t spam our mailing list is not that large.  We have a loyal list of people who have said they want to hear from us.  And since we don’t need to blast the market with direct mail we save on paper, printing and postage.  Hopefully we get people’s names right.

If you’d like to receive our entertaining and informative quarterly video newsletters click here to sign up.  Thanks, Marc.

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