In a Flash

Last summer, my husband and I got iPhones.  I was a bit reluctant to enter the smartphone realm, but I’ve been surprised at how handy it is to have internet access pretty much wherever I am.  For example, one evening I left Tweedee with a FedEx package that needed to be shipped that night.  I drove past our usual drop box without a thought.  About halfway home, I realized I still had the package.  I pulled over, got out my iPhone, looked up FedEx drop box locations, and found an alternate box near my house so I didn’t have to back track.  Without an iPhone, I would’ve had to drive back to our usual box.  Is that the end of the world?  No.  But I was happy to have saved myself some time.

My biggest frustration with the iPhone is that it doesn’t support Flash.  That means that any site with Flash video or graphics doesn’t load correctly on the phone.  When I go to a Flash-based site, I get a little blue cube with a question mark on it where any Flash element is.

Now, with Apple set to release the iPad, the issue of Apple products (iPod Touch, iPhone, iPad) being Flash compatible has been in the news.  But Steve Jobs, CEO of Apple, is refusing to make these products Flash friendly, calling Flash a “CPU hog,” among other things.  If you Google Steve Jobs Adobe Flash, you’ll get quite a list of blogs and news sources with information and opinions about Jobs’ refusal to play nice with Flash.

So what does this mean for the users of the internet?  Not much.  Any change in coding probably won’t affect the end-user much.  But it does mean that businesses and their web designers and coders will have to think about smartphone compatibility as they build their sites.  It also means that, if a company has video on their site, they’ll have to decide if they want that video encoded to Flash or if they want to go with something else.  As a video production company, we at Tweedee are very interested in how this will play out, and we’ve already begun taking steps to make our StreamPilot site more smartphone friendly.

Blogging away!

something to think about

trying her best to be a responsible owner/operator.

it dawned on me the other day the enormous amounts of social networking out there.  tons.    as a media creator, i want my biz to be a part of the phenomenon or at the very least sorta understand it.  at TWEEDEE PRODUCTIONS we’ve asked our employees and ourselves to become members of the more popular social media sites – liked linked infacebookthis blog.  the only guidelines we have are really verbal ones concerning this blog.  we’d like everyone to keep their postings media/work related.  are verbal suggestions good enough? probably not for a business… which is why i’ve been working on something more formal that can exist in our employee handbook.  in order for our business to expect our employees to be responsible social marketers we need to be responsible managers.                                                                                                                         some items i will include in our handbook seem pretty obvious:

– who’s in charge of the facebook pages, twitter account and linked in?

– our message should be clear and not too clever. say what you mean.

– never think you are anonymous.  with today’s technology you can be identified… no matter how obscure you think you are.

– write what you know and be appropriate. if you can’t say it to someone’s face – don’t say it at all.  potential and current clients look at this stuff.

– make it something that adds value to our company.

– if it’s confidential info about us or a client – it’s taboo. it may seem like common sense, but sometimes facebook or twitter becomes stream of consciousness, when for us, it’s a marketing tool and should be planned with a purpose.

i know, much of this is really just common sense… but without written guidelines, common sense is sometimes forgotten or thrown out the window (remember parachute pants?).

so please… post and drive responsibly.