the power of you

video storytelling is a powerful tool – but it becomes a super-power when great images are combined with  great testimonials. have you ever noticed how powerful a commercial becomes when you see & hear a real person talking about a real thing? telling their real story? in their words?

look at this Nike spot. simple concept. powerful images. all told by the dancer. never once does she mention Nike or her clothes & shoes… but the super powerful images combined with words makes it almost impossible to not watch. heck, i’m not even a fan of dance, but i had to watch the entire thing.

or these testimonial stories from iQ Academies of Wisconsin. meeting these students & hearing their stories is the biggest selling point. it’s not a hard sell, just their truth in their words. their honesty strikes a chord with kids and parents alike.

sandy thinks honesty is the best policy.

sandy thinks honesty is the best policy.

even if you are marketing your product its better to hear the pitch coming from a real, unscripted person. take a look at this marketing video by NeuWave Medical. these are the people who make this life saving equipment. they believe in it so they should tell the story. Thrive, a business development group, uses stories told by business owners & developers in southern wisconsin. could these stories be told with a narrative by a “voice of god”? sure – but it would not be as personal or feel as sincere as these stories told by real people. they believe it so they should talk about it. they are the experts.

heck, even we tell our own story. check out our opening web site video. you get to meet us and hear what we do directly from us. we use the same technique with our tweedee-news video newsletter. its always better coming straight from the horse’s mouth…but that’s just my opinion.

TiVo wants to be the Google of TV

I’ve talked about this before: the way we watch TV is changing.  I watch some TV shows live (LOST), and I watch some online after they’ve aired (Glee).  I watch other TV shows after they’re no longer on air – either on DVD (Six Feet Under) or streaming through Netflix (Dexter).  Now Netflix allows customers to watch streaming videos through their Wii console, which is much more convenient than hooking up your computer to your TV.  I don’t have a DVR, but I know a lot of people who do and use them to record shows and watch them when it fits into their schedule.

A few weeks ago, as I was driving to work, I heard a story on NPR about TiVo.  You know TiVo.  In fact, if you have a DVR, you might say you TiVo’d something, even if your DVR is not a TiVo.  Well, it turns out that Tivo wants to streamline all of our TV-watching options:

Joe Miller, TiVo’s senior vice president for retail sales and marketing, touts the new box as the “Google of television.” .

Take a popular show like House. Right now, you can watch it live on Fox, record it on your DVR, stream it on your computer or even download it from a service like iTunes. It’s possible to do all this from home if you have the tech savvy, money and patience — plus a bunch of wires and remote controls.

Miller says the new box, dubbed the TiVo Premiere, can do all of that: “Your TiVo would find you House that’s on broadcast, House that’s in syndication, all of the past seasons that might be on Amazon or another service.”

Also, the TiVo Premiere, which starts at $299 plus service charges, will find any House episode that’s on YouTube and let you listen to the soundtrack through a music service. And, Miller says, it will play on your TV with one box, one set of wires and one remote.

It will be interesting to see if TiVo Premiere becomes the phenomenon that the company is hoping for.  And although I like the idea of using just one device to watch online videos and TV, I don’t think I’ll be getting a TiVo Premiere.

(If you’ve read my previous post, In a Flash, you might be interested in reading Steve Jobs’ open letter regarding Adobe Flash.  I don’t know if Adobe has responded, but if it does, I will link to their response here.)