the perfect client plans ahead

it’s probably pretty obvious, but i think video is the best way to tell your story…

sandy kowal - trying to stay on top of things

but before you come in to chat about your production here are six things all clients need to think about:

first of all, who is your audience and how will they watch it? is your production something the whole world will potentially watch on the internets or is it for a more local audience? do you need a TV commercial or do you want a DVD to hand out to your clients? there may even be ways to make your project multi-purpose… we can help you brainstorm all the options.

#2: what’s the focus of your story? will you need scripting help or will you provide the script?

#3: where will we shoot your video? do you have a location or do we need to find one for you?

#4: what style are you looking for? do you want an active documentary style story or something more highly produced? will you need a green screen? if you’re not sure we can provide some direction for you.

#5: will your production need graphics? will you need graphics that are animated? are you able to provide us with your graphics? we’re more than happy to help if you need some creative input.

and, finally #6, what is your budget? some of the stuff we’ve already talked about will have an impact on your bottom-line. it’s a good idea to come in with a general idea of what you’d like to invest in your production.

congratulations!  you are now the perfect client and we’re ready to give you the perfect production… let’s get started! we’re ready to help you tell your story.

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How’s Bidness?

Business has slowed down a bit for us in the last few weeks.  After a fairly robust spring for Tweedee Productions, I fear that the lazy days of summer are upon us.  You know how it goes.  The client who says they’re moving forward with a project doesn’t get back to you for weeks because they’ve been on vacation and their boss has been on vacation and the guy making the ultimate decision has been on a remote island in the Pacific “finding” himself. 

When business is slow I unfortunately and unfairly tend to blame myself.  I start to think about unrealistic things like we should be “doing something” about business being slow.  We should react…how?  We need to…what?   

In reality there’s not much I can do.  Business usually happens on its own schedule regardless of when we need it to happen.  Obviously, all businesses need to react and adapt to a changing economy.  If they don’t they won’t be around for long.  But, some experts will tell you that it’s easy to over-react for the sake of “doing something”.  In our last economic downturn many well-known corporations slashed their workforce in response to a bad quarter, laying off talented and experienced people, only to find business improve a few quarters later. 

Believe me, we have felt the effects of the great recession of 2009 here at Tweedee Productions.  I’m not minimizing the economic events of the last couple of years nor our response to them.  But it’s easy to over-react when business “gets a little slow” given the backdrop of the financial world in 2009.  I have to remind myself that we’re in this for the long haul – keep a steady hand on the rudder. 

We’re fairly lean at Tweedee to begin with.  We’ve got the “right people on the bus”, to quote business guru Jim Collins.  The talented team of individuals we have in place is essential for providing our clients with the high degree of service they’ve come to expect.  We need to be confident that our approach is the correct one, that there will always be economic storms, and we will be able to ride them out. 

I just need to relax and enjoy the summer.  Besides, business will pick up.  Right? 

Oscar knows how to relax.

Gregg Schieve, CEO and Founder Tweedee Media Inc.