The Virtual Company

We have a tradition here at Tweedee Productions.  Almost every day at about 2:30, a small group of us will walk down to Ground Zero Coffee Shop for an afternoon shot of caffeine.  The short walk gives us a chance to talk about things outside of the office.  Our conversations range from our families, to the Packers, to the latest Hollywood movies – conversations that usually have nothing to do with work.  I appreciate these walks and talks, and realize the benefits they have for the rest of the Tweedee team.  Which brings me to my point in a round about way. 

I just finished reading an article in the April issue of Inc. Magazine titled The Office Is Dead, Long Live The Office (I know, I’m a little behind in my reading!).  For those of you unfamiliar with the magazine, they pride themselves in writing about up and coming companies, industry trends, and various business models that make some companies seem all too cool.  So the editorial department at Inc. decided to live out a concept that it would typically write about – the virtual office. 

For those of you over 50 (like me), a virtual office or company is one that exists without formal headquarters.  Its owners, executives and employees all work in separate locations, many times from home offices.  They stay connected via a myriad of cool electronic devices, web cameras and free software.  And many of these virtual companies, as reported in the Inc. article, are multi-million dollar virtual companies.  

So after working as a virtual office for one month, the Inc. team produced a 10 page article about the pros and cons of virtual companies.  Pros and cons like less overhead, more individual freedom, confused family boundaries, more legal costs, and a seemingly cooler work vibe.  But what I found most interesting was the effect that the virtual office had on the Inc. staff.  Some people loved it – working at home in PJs, working from a coffee shop, coming and going as they pleased.  Others not so much – it was easy to become distracted from work, and mostly they felt lonely and disconnected.    

That last notion hit home with me and was summed up by the comments from Inc. Magazine photo director Travis Ruse.  His reaction made me appreciate what we have here at our non-virtual office.  Travis said, “My job really became just about my job.  I missed the distractions and surprises that my co-workers bring to the day.  Part of working is the social aspect of doing something collaboratively.  I missed that very much.”    

I started Tweedee Productions 12 years ago in a home office.  That lasted less than 6 months.  I needed a place – an “office” – and much like Travis, the collaboration of working with and bouncing ideas off of my office mates.  I would have trouble working in a virtual company today no matter how cool of a trend it continues to be.  Here at Tweedee “world headquarters”, we have the freedom to set our own hours.  We are very generous (by American standards) with vacation time.  Yet we all come together at a specific place, at a somewhat specific time and make good video.   How much cooler can that be? 

Gregg Schieve, CEO and Founder Tweedee Media Inc.    

Sandy Kowal and Steve Donovan on the Tweedee coffee walk.

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The Value of Online Video

I read a recent study that showed 0% of internet users would be willing to pay to use Twitter.  I don’t use Twitter myself, but with all the talk out there about Twitter these days, I was quite surprised to see that even those who use it don’t really see any value in it.

Establishing value is an important tenet in any business so here are some simple valuation points for our business:  Website video and professional video production services

1)    Video combines sight, sound, motion, and emotion to provide the most optimum format of communication.

2)    Video is a great way to introduce yourself or explain a complex issue in understandable terms.  Given the choice, most folks would prefer to watch a two-minute video instead of slogging through pages of text on a website or PDF.

3)    Video provides  a great avenue to engage your prospective clients and stay on your website longer.  People search the web for information on products and services they want to buy.  Video allows you to present information about those products and services in a more accessible format.

4)    Better communication with your customers and clients leads to other benefits.  Product videos can help increase sales and online video has also been shown to reduce return rates for retailers by 60%.  If a customer can see the development of a product, its features, how it works, etc. before they buy it, then that decreases the potential for wanting to return the product once they actually purchase it.

5)    On-line video can be repurposed to use in sales presentations, trade shows & conferences, events, investor relations, television commercials, website pre-roll ads, in-store video, etc.

6)    Three out of four respondents reported watching some type of short, professionally produced videos online regularly (Online Media Daily, June 2010)

7)    You can share videos.  A true “Viral Video” is a rare phenomenon, but a video doesn’t have to go viral to be effective.  A recent video we produced about a new medical device is being distributed to a targeted audience of physicians and health care administrators.  Going viral would not necessarily benefit this particular company but showing the video to specific people with the means, the authority, and the need to purchase the device does provide a huge benefit.

8)    You can drive people to your website by sharing links to your video in your company newsletter, your press releases, and your Social Networking sites (including Twitter!!!).  The more places you post your video the more people you expose to your message.

9)    Mobile video continues to grow and will only get more popular as more and more people begin to use SmartPhones and other mobile devices like the iPad.

10)  Video is awesome!!!

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