Viral Videos, Thanksgiving, & Turkey Testicles

Anyone who tells you that you need to make a “viral video” is not giving you good advice.  We’ve produced hundreds of videos here at Tweedee Productions and the only one that has truly gone “viral” did so by sheer luck.  A few years ago, we produced a short video feature about the annual Turkey Testicle Festival in Huntley, Illinois.  We posted the video to YouTube and it got about 200 hits in the two years it was up.  Then last November, some national blogger looking for something to write about leading up to Thanksgiving stumbled across our video and posted a link on their blog.  From there, the video started getting passed on, forwarded on, re-posted, etc.  Suddenly, I was receiving e-mails from people in Florida, California, and Colorado with links to our video.  The video has now been viewed more than 1.2 million times (truly a viral video with those kind of #’s).

But aside from posting it to YouTube, we’d done very little to promote this particular video.  In fact, most videos that go viral do so under similar circumstances to ours.  So basically, there is no guaranteed method to create a video that will go viral, and anyone who tells you they can help you make your video go viral is probably not leading you down the right path.

A true “viral video” is a rare phenomenon, but a video doesn’t have to go viral to be effective.  A recent video we produced about a new medical device is being distributed to a targeted audience of physicians and health care administrators.  Going viral would not necessarily benefit this particular company but showing the video to specific people with the means, the authority, and the need to purchase the device does provide a huge benefit.  The company just received FDA approval to officially sell their product.  However, they’ve been out showing the video to potential clients for almost two years so they’ve already laid the groundwork for a successful product launch.

However, if you still have your heart set on trying to create a viral video, just follow our successful blueprint:

1)      Tie your video into a National Holiday

2)      Feature people eating some sort of fried avian testicles

3)      Find a four-leaf clover

Mac

The Tweedee Players Present: It’s a Wonderful Video

“You’re right to say he’s no businessman, Mr. Potter!” -George Bailey, It’s a Wonderful Life

I think we sorta knew that it was a crap shoot. We wanted to give every person/business a chance to work with us. We put together one of our little movies about creating Holiday Video Greetings. It was a pretty horrible idea.

We are offering Holiday Video Greetings for $249.99. We put it out there just in case somebody wanted to make movie magic. In fact, we’re probably losing money by creating these. Worst business decision ever.

BUT, it is an offer made to you because we want to work with you. We love what we do and we’re looking for opportunities to work with a wide range of clients in a wide variety of ways. This was another way of trying to work with you. We want to help you see how fun and effective this work can be.

Was it a great business decision? No. It was a good idea because we’re always trying new ways to bring you here to try to put video to work for you, like it has for dozens of our clients.

We want to be remembered the same way George Bailey remembers his father. As the guys who made a fun, effective project possible. It’s not exactly the Savings and Loan business but we’re trying to make video accessible to all.

Just a minute – just a minute. Now, hold on, Mr. Potter. You’re right when you say my father was no businessman. I know that. Why he ever started this cheap, penny-ante Building and Loan, I’ll never know. But neither you nor anyone else can say anything against his character, because his whole life was – why, in the twenty-five years since he and Uncle Billy started this thing, he never once thought of himself. Isn’t that right, Uncle Billy? He didn’t save enough money to send Harry to school, let alone me. But he did help a few people get out of your slums, Mr. Potter, and what’s wrong with that? Why – here, you’re all businessmen here. Doesn’t it make them better citizens? Doesn’t it make them better customers? You – you said – what’d you say a minute ago? They had to wait and save their money before they even ought to think of a decent home. Wait? Wait for what? Until their children grow up and leave them? Until they’re so old and broken down that they… Do you know how long it takes a working man to save five thousand dollars? Just remember this, Mr. Potter, that this rabble you’re talking about… they do most of the working and paying and living and dying in this community. Well, is it too much to have them work and pay and live and die in a couple of decent rooms and a bath? Anyway, my father didn’t think so. People were human beings to him. But to you, a warped, frustrated old man, they’re cattle. Well, in my book he died a much richer man than you’ll ever be.

-George Bailey, “It’s a Wonderful Life”

What are you waiting for?

Watch Tweedee Video Holiday Greetings!

Steve Donovan, Senior Editor, 19 time marathon finisher, 39 time Christmas Celebrater