show it to me

Sandy shedding some light on the internets.

a friend pointed some research out to me… The Nielsen Norman Group, a consulting firm whose founder was deemed by the New York Times to be “the guru of Web page ‘usability,’” has done extensive research into what makes websites successful:  1)nothing higher than a sixth-grade reading level on the home page;  2)more “scannability” — highlighting, color-coding, bullet points; and  3)one idea per paragraph.

but maybe the most interesting bit was if you’re trying to reach young people – they don’t have the reading ability, patience or research skills to successfully complete what they set out to do online. kids now-a-days have a very different learning style. they don’t read, they watch – tv, youtube, web video.

my take-way (from reading all those words): the best way to reach your online audience? VIDEO.

no one, if you’re 8 or 80, wants to spend tons of time wading through a boatload of verbiage.  get my attention, get to the point and don’t waste my time.

we tried this experiment with the tweedee productions website. instead of a bunch of words, we did videos, lots of videos. we kept them short, interesting (in my opinion) and entertaining. we tried to eliminate as many written words as possible.

some of our clients have seen the light. they’ve started doing video newsletters instead of emailing newsletters full of words, articles and clip art. the vnl allows them to highlight their important industry news and map out articles of interest that drive clients to their website for all the details.

with the holiday season upon us…. instead of bogging up your snail mail with cards you’ll toss in the trash, we’re sending out this video greeting. no natural resources wasted. its short, sweet and filled with the spirit of the season.  happy holidays.

now if you’ll excuse me, i have to get back to my youtube.

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It’s the people, stupid!

We just had an excellent initial meeting with a potential client here at Tweedee Productions.  As our meeting went on, I began to realize what a great team of people I work with.  I also realized that I didn’t have to do much during the meeting.  I was free to relax, listen to our new friends, react when I needed to, and not think that I had to “make” the sale in the end.  As many small business owners know, this is not always the case.  Usually the owner has to make the sale, perform the work, and then take out the trash at the end of the day.

When I first started out in business 12 years ago, I often thought that being a product driven business would be preferable to a service based one.  I thought that by selling a product I would see immediate results.  How many widgets did we sell today?  How full is the cash drawer?  How many customers came in today?  Immediate results.  Buy product – resell – buy more – repeat.  But, as we all know, selling a product is not always a guaranteed success.  Remember Circuit City anyone?

Tweedee Productions is a service based business.  As such, I’ve finally come to realize that what we sell (or what our customers buy) is “us”.  They buy “us” because we provide a unique service that’s not widely available for one thing.  They also buy “us” because of our unique talents and abilities.  But most importantly, I would suggest that they buy “us” for who we are as people.

It’s interesting to note that our potential client never asked about our technical capabilities – apparently not an issue for them.  I believe that first and foremost, they liked us as people.  Sure, we can provide whatever technology they need, that’s the easy part.  But the most important thing to them was working with a company that can tell their story.  That’s what we do best.  We are a company of individuals with strong storytelling skills and decades of combined video production experience – things that you can’t learn from a book or acquire from a software program.  We are also good people.  A big “thank you” to all of my co-workers for being as talented as you are.  Now it’s time to take out the trash.

The Tweedee Team

Gregg Schieve, Founder, CEO and guitarist, Tweedee Media Inc.