Screaming with Video

“Don’t say the old lady screamed. Bring her on and let her scream.”

– Mark Twain

Maybe “scream” is too strong of a word to use for my purposes, but are you using on-line video to “loudly proclaim” the story of your business, organization, or message?  Video combines sight, sound, motion, and emotion to create a message that helps you connect with your potential clients and customers.  Video allows you to tell a deeper story and has a more powerful impact.

Consider this:

–      75% of C-Level Executives say they watch work-related videos on business websites at least once a week (Forbes/Google Survey)

–      YouTube is now the #2 search engine trailing only Google (comScore Internet Survey)

–      Videos that are run through a simple search engine optimization program are 53 times more likely to end up on “Page One” of a search engine result than just a text-only webpage (Forrester Research Study)

A short video (up to three minutes is an accepted norm for website videos) can help you tell your story in a direct, concise, and powerful way.  In keeping with that theme, I’ll keep this blog post short because Twain also said:

“The more you explain it, the more I don’t understand it.”

Mac

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Things keep changing.

The new year has brought us a new video camera here at Tweedee Productions.  And with a new camera, of course, new technology.  Well, kinda.  We’ve already been using Panasonic’s P2 technology for a couple of years.  Our new camera, Panasonic’s HPX500EFP is actually a compliment to our well used and reliable Panasonic HVX200.  Both shoot amazingly good, eye popping, high-definition 1080i video.  The 500 has a few more bells and whistles, and comes in a more traditional shoulder-mount, Betacam-style configuration.  So far, I love it!  In addition to shooting great looking video in several HD and SD formats, there are also loads of other menu settings that allow the user to customize the “look” of the camera.

The most amazing thing to me is the recording media.  Both the 200 and 500 record video and audio onto a P2 memory card.  We can record about 2 hours of high-definition video onto a 64gb card about the size of your average smart phone.  This technology is a far cry from when I started in the business.  (OK, I don’t want to sound like an old guy here – so no stories about how I used to lug my 25 pound video camera and 25 pound 3/4 inch record deck 5 miles through the snow.  Uphill.)

When I started working my first job as a video photographer, videotape field recording had just started reaching markets like Madison, Wisconsin.  Three-quarter-inch tape was the industry standard back then, employing a two-piece camera/record deck setup, and recording standard-definition video onto a 3/4 inch videotape cassette.  We were able to record a whopping 30 minutes of two-channel audio and SD video (yes, in color!) onto a tape about the size of a small Gideon’s Bible.  Years later one-piece Betacams came along with a smaller 1/2 inch tape cassette, then even smaller DVCPro and mini-DV tape formats with smaller cameras.  Today you can record fairly decent HD video on a cell phone.

So now that we are digital and tapeless, what’s next?  My colleague Dan Presser and I where just discussing the “next big thing” in video production technology while getting coffee last week.  You see, the weak link in the whole video aquisition-input-edit-output chain has always been the time it takes to transfer recorded media into an editing system.  In most cases videotape has to transfer in real-time.  With digital, large HD files may take several minutes to copy onto a hard drive.  Sure, there are some costly solutions now available that will speed up the process.  But what about this – a field camera/recording system that moves recorded images live, wirelessly, and as they are being recorded right into an edit system!  Sound far-fetched?  Yeah, well so did recording HD video onto a playing card sized device way back in 1980.

A 3/4 inch videotape is much bigger than a P2 memory card.

Gregg Schieve, CEO and Founder

the flu sucks.

not just because you can’t eat, you’re puking and your fever is so high you can’t get comfortable. the flu sucks because it gives you too much time to think.

maybe it’s just me.  but whenever i’m sick or unable to sleep i obsess about stuff. trying to figure out how to do a project differently, maybe more creatively, maybe more efficiently.

some of my best thinking happens when i’m sick or sleepless. not that i’m encouraging people to get ill. but i do encourage, mostly myself, to just take a moment of quiet time. a moment to just let my body rest and my mind work.

might be easier if i just meditated.
i’ll have to think about that.

sandy just needs a minute to think about it.

sandy just needs a minute to think about it.

show it to me

Sandy shedding some light on the internets.

a friend pointed some research out to me… The Nielsen Norman Group, a consulting firm whose founder was deemed by the New York Times to be “the guru of Web page ‘usability,’” has done extensive research into what makes websites successful:  1)nothing higher than a sixth-grade reading level on the home page;  2)more “scannability” — highlighting, color-coding, bullet points; and  3)one idea per paragraph.

but maybe the most interesting bit was if you’re trying to reach young people – they don’t have the reading ability, patience or research skills to successfully complete what they set out to do online. kids now-a-days have a very different learning style. they don’t read, they watch – tv, youtube, web video.

my take-way (from reading all those words): the best way to reach your online audience? VIDEO.

no one, if you’re 8 or 80, wants to spend tons of time wading through a boatload of verbiage.  get my attention, get to the point and don’t waste my time.

we tried this experiment with the tweedee productions website. instead of a bunch of words, we did videos, lots of videos. we kept them short, interesting (in my opinion) and entertaining. we tried to eliminate as many written words as possible.

some of our clients have seen the light. they’ve started doing video newsletters instead of emailing newsletters full of words, articles and clip art. the vnl allows them to highlight their important industry news and map out articles of interest that drive clients to their website for all the details.

with the holiday season upon us…. instead of bogging up your snail mail with cards you’ll toss in the trash, we’re sending out this video greeting. no natural resources wasted. its short, sweet and filled with the spirit of the season.  happy holidays.

now if you’ll excuse me, i have to get back to my youtube.

It’s the people, stupid!

We just had an excellent initial meeting with a potential client here at Tweedee Productions.  As our meeting went on, I began to realize what a great team of people I work with.  I also realized that I didn’t have to do much during the meeting.  I was free to relax, listen to our new friends, react when I needed to, and not think that I had to “make” the sale in the end.  As many small business owners know, this is not always the case.  Usually the owner has to make the sale, perform the work, and then take out the trash at the end of the day.

When I first started out in business 12 years ago, I often thought that being a product driven business would be preferable to a service based one.  I thought that by selling a product I would see immediate results.  How many widgets did we sell today?  How full is the cash drawer?  How many customers came in today?  Immediate results.  Buy product – resell – buy more – repeat.  But, as we all know, selling a product is not always a guaranteed success.  Remember Circuit City anyone?

Tweedee Productions is a service based business.  As such, I’ve finally come to realize that what we sell (or what our customers buy) is “us”.  They buy “us” because we provide a unique service that’s not widely available for one thing.  They also buy “us” because of our unique talents and abilities.  But most importantly, I would suggest that they buy “us” for who we are as people.

It’s interesting to note that our potential client never asked about our technical capabilities – apparently not an issue for them.  I believe that first and foremost, they liked us as people.  Sure, we can provide whatever technology they need, that’s the easy part.  But the most important thing to them was working with a company that can tell their story.  That’s what we do best.  We are a company of individuals with strong storytelling skills and decades of combined video production experience – things that you can’t learn from a book or acquire from a software program.  We are also good people.  A big “thank you” to all of my co-workers for being as talented as you are.  Now it’s time to take out the trash.

The Tweedee Team

Gregg Schieve, Founder, CEO and guitarist, Tweedee Media Inc.

Viral Videos, Thanksgiving, & Turkey Testicles

Anyone who tells you that you need to make a “viral video” is not giving you good advice.  We’ve produced hundreds of videos here at Tweedee Productions and the only one that has truly gone “viral” did so by sheer luck.  A few years ago, we produced a short video feature about the annual Turkey Testicle Festival in Huntley, Illinois.  We posted the video to YouTube and it got about 200 hits in the two years it was up.  Then last November, some national blogger looking for something to write about leading up to Thanksgiving stumbled across our video and posted a link on their blog.  From there, the video started getting passed on, forwarded on, re-posted, etc.  Suddenly, I was receiving e-mails from people in Florida, California, and Colorado with links to our video.  The video has now been viewed more than 1.2 million times (truly a viral video with those kind of #’s).

But aside from posting it to YouTube, we’d done very little to promote this particular video.  In fact, most videos that go viral do so under similar circumstances to ours.  So basically, there is no guaranteed method to create a video that will go viral, and anyone who tells you they can help you make your video go viral is probably not leading you down the right path.

A true “viral video” is a rare phenomenon, but a video doesn’t have to go viral to be effective.  A recent video we produced about a new medical device is being distributed to a targeted audience of physicians and health care administrators.  Going viral would not necessarily benefit this particular company but showing the video to specific people with the means, the authority, and the need to purchase the device does provide a huge benefit.  The company just received FDA approval to officially sell their product.  However, they’ve been out showing the video to potential clients for almost two years so they’ve already laid the groundwork for a successful product launch.

However, if you still have your heart set on trying to create a viral video, just follow our successful blueprint:

1)      Tie your video into a National Holiday

2)      Feature people eating some sort of fried avian testicles

3)      Find a four-leaf clover

Mac

The Tweedee Players Present: It’s a Wonderful Video

“You’re right to say he’s no businessman, Mr. Potter!” -George Bailey, It’s a Wonderful Life

I think we sorta knew that it was a crap shoot. We wanted to give every person/business a chance to work with us. We put together one of our little movies about creating Holiday Video Greetings. It was a pretty horrible idea.

We are offering Holiday Video Greetings for $249.99. We put it out there just in case somebody wanted to make movie magic. In fact, we’re probably losing money by creating these. Worst business decision ever.

BUT, it is an offer made to you because we want to work with you. We love what we do and we’re looking for opportunities to work with a wide range of clients in a wide variety of ways. This was another way of trying to work with you. We want to help you see how fun and effective this work can be.

Was it a great business decision? No. It was a good idea because we’re always trying new ways to bring you here to try to put video to work for you, like it has for dozens of our clients.

We want to be remembered the same way George Bailey remembers his father. As the guys who made a fun, effective project possible. It’s not exactly the Savings and Loan business but we’re trying to make video accessible to all.

Just a minute – just a minute. Now, hold on, Mr. Potter. You’re right when you say my father was no businessman. I know that. Why he ever started this cheap, penny-ante Building and Loan, I’ll never know. But neither you nor anyone else can say anything against his character, because his whole life was – why, in the twenty-five years since he and Uncle Billy started this thing, he never once thought of himself. Isn’t that right, Uncle Billy? He didn’t save enough money to send Harry to school, let alone me. But he did help a few people get out of your slums, Mr. Potter, and what’s wrong with that? Why – here, you’re all businessmen here. Doesn’t it make them better citizens? Doesn’t it make them better customers? You – you said – what’d you say a minute ago? They had to wait and save their money before they even ought to think of a decent home. Wait? Wait for what? Until their children grow up and leave them? Until they’re so old and broken down that they… Do you know how long it takes a working man to save five thousand dollars? Just remember this, Mr. Potter, that this rabble you’re talking about… they do most of the working and paying and living and dying in this community. Well, is it too much to have them work and pay and live and die in a couple of decent rooms and a bath? Anyway, my father didn’t think so. People were human beings to him. But to you, a warped, frustrated old man, they’re cattle. Well, in my book he died a much richer man than you’ll ever be.

-George Bailey, “It’s a Wonderful Life”

What are you waiting for?

Watch Tweedee Video Holiday Greetings!

Steve Donovan, Senior Editor, 19 time marathon finisher, 39 time Christmas Celebrater