The cost of producing a website video

There is a very good article in the most recent issue of InBusiness Magazine about “The Online Video Phenomenon.”  The article does a nice job presenting the emergence of online video as a powerful marketing tool as well as providing businesses with some things to consider if they are thinking about creating video content for their website.

In this blog posting, I wanted to touch on one of the topics in the article where they discuss the cost of producing an on-line video:

“Overall, the cost of producing videos in high definition can range from $500 per finished minute to $3,000 and up per finished minute, depending on variables like talent, length of the shoot, and complexity of the editing.”

Obviously, that’s quite a broad range, and there are some production companies that provide a “one-size-fits-all” approach with fixed rates for production.  However, here at Tweedee productions, we estimate each project on an individual basis, because as we’ve quoted in previous blog postings:

“Paying for a produced video by the minute is like paying for a car by the pound.  There are just too many variables that make that equation unrealistic for most productions…”

So when we initiate a project with a client, we like to have a conversation with them to get a better idea about the scope of the project.  This allows us to figure out the time and resources we need to commit to that project and provide an accurate estimate.

Usually, a client will have a fairly good idea of how long they want their video to be.  But collaborating with our clients to establish a project outline and develop a budget is an important initial step because many factors aside from the length of the video (i.e. the need for music, graphics, voice over, etc.) can influence the cost of video production.  So getting these variables worked out in the planning and scripting phase will help ensure that everything runs smoothly as the production process moves forward.

We believe it benefits both parties to stay within the scope of any video project.  Our client gets the video they want and we stay within the scope of the project budget.

I hope you find the InBusiness article helpful too if you are considering online video for your company.

Thanks again,

Mac

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“Building” your video

We sometimes have people tell us what budget they’ve established for their video project idea before they tell us about the idea itself.   Although we try to work with any size budget, this situation can be very challenging for us, because the client has already decided what they are willing to pay — before they know how much it might actually cost.

My wife and I are in the process of building a new home.  It’s our first time building and it’s been an eye-opening process.  But what has helped us along has been the plan we developed with our builder.  The initial estimates our builder gathered for us from his subcontractors were based on information we provided to our him about our lot size, floor plan ideas, square footage, etc.  Throughout our building process, those initial budget allowances have provided us with a blueprint for what we can (or cannot) afford in our new house.

I’ve found myself making a lot of recent comparisons between our house plans and the scripts/outlines we create for each of our video productions.  Collaborating with our clients to establish a project outline and develop a budget is an important initial step because many factors (the length of the video, the need for music, graphics, voice over, etc.) can influence the cost of video production.  So getting these variables worked out in the planning and scripting phase will help ensure that everything runs smoothly as the production process moves forward.

If we told our builder that we had a budget of $100,000 and we wanted to build a 5,000 square foot home, we would have ended up with a huge house with no drywall, no plumbing, no lighting, etc. because that 100K would only get us so far.  So if you have some video ideas, give some thought to creating your own “building blueprint” so you can establish realistic expectations for what you want to create — before you set the budget.