“So, how much will that cost?”

We get that question a lot!  Usually it comes after a brief, five-minute phone conversation with a third level office assistant charged with “getting a number” for his or her boss.  The caller typically has very limited information as to what production elements are needed for their video.  Yet, they expect us to spit out a number that we will have to live with moving forward.  At times I’m tempted to say, “Good news!  We have a web video special running today only.  For the low, low-cost of only $1995 you get the web video, a thirty-second TV commercial, and…”  These jobs usually do not go well.

Our business development guy, Mac Chorlton, recently sent me a link to a LinkedIn discussion about production rates for web videos.  It was interesting to read about how other companies deal with the tricky issue of asking someone to pay a fee for what we do.  After reading the string of comments, I concluded that others in our field have similar problems dealing with this issue.  Obviously, there is no easy, one size fits all, answer to this question.  However, it is reassuring that Tweedee Production’s rates and the way we charge for our time are in the “video production ballpark” as compared to other video production companies around the country.

When it comes to giving a client a ballpark number for producing a video, some providers use the “per finished minute” concept in pricing.  This number typically ranges between $1,000 and $1,500.  I don’t like pricing projects this way because there are way too many variables in what we might have to do to produce a successful video.  Jack Trammell of Dallas/Fort Worth contributes this brilliant observation on the LinkedIn discussion, “Paying for a produced video by the minute is like paying for a car by the pound.  There are just too many variables that make that equation unrealistic for most productions…”  A post by Scott Frangos reads, “Rates in Portland, Oregon range from $1500 per finished minute to $4500, depending on size of team, scope of concept, and production values.”  Quite a range!

Our approach here at Tweedee Productions is to ask a lot of questions.  So, before you pop the question on cost, have a good understanding of what you are trying to accomplish with your video.  Be specific, usually the “one size fits all” approach results in a watered down, ineffective, generic video.  Once we know what the intent is for your video we will prepare a detailed budget based on fairly standard market rates and pricing concepts.  We structure our pricing the same way that Rich Dubek’s company does in Phoenix, “We bill based on set rates for full day or 1/2 day, and hourly rates for logging, script writing, and editing.”

Most of the story-based, interview-driven web videos we produce are in the $5,000-9,000 range on average.  Again, even within this narrowly defined video category, there can be a number variables that will determine the ultimate cost.  So, if someone tells you after a five-minute phone call that they can do your video for $1995, ask yourself if you will be getting a video specific to your needs.  Lauri Oliva of Miami confirms what we all know, “I always refer back to the old adage, you get what you pay for.”

Producing a web video.

Gregg Schieve

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i get all twittery just thinking about it…

do you tweet? tweedee tweets. we got on the twitter band wagon quite a while ago. it was part of our early social networking plans (along with blogging, facebook and our vnl). why? we wanted to be able to talk about and advise our clients when they asked about social networking or marketing trends. at first, i admit, it was a bit odd to just write short tidbits of info or re-tweet interesting things from people we follow, but now twitter has become something much more. we’re not the lone wolf any longer. over the past year more of our clients, potential clients & vendors began tweeting. twitter has become a great way for us to keep in touch and share. for example…. yesterday steve wrapped up a video for a client & sent them to our ftp

sandy thinks honesty is the best policy.

sandy is trying to stay trendy.

for review. they loved it (steve rocks) and immediately posted it to their web site – and they immediately tweeted about it! so, of course, once i noticed their tweet – i re-tweeted it. this helps them and us get exposure. and it lets our client know we are paying attention – passing on the love.
tweedee twitters 3-5 times per day. i usually schedule these tweets the night before or in the morning on hootsuite. then i check our twitter site a couple times a day to see if anyone is corresponding with us. so, in total, i probably spend 5 minutes a day updating twitter.

i guess i look at twitter like i look at all of our marketing tools: practice what you preach.  twitter is social, current, now… so if you have a twitter account use it.  i can’t suggest a client use twitter and then never update our own page.
granted, tweedee productions is not pam anderson or jet blue with thousands of followers, but we do have followers. so join in the fun – if you follow us, we’ll follow you!

OK! I talked me into it!

Well, I took the plunge.  I made the leap.  I threw all common sense to the wind and got a smart phone.  A SMART PHONE!  It makes me feel smart just to say the name – Droid Eris.  “Why yes, I have the Droid Eris.”  

But, will it make me smarter?  Will I work and live smarter?  It’s only A PHONE!  

I don’t need a smart phone.  In renewing our cell phone contract, I could have gotten a new, simple, easy to use cell phone.  But then, I don’t need an electric garage door opener either.  But it is sure nice to have when it’s pouring rain or the temperature is 20 below!  

So I talked myself into it.  Really, once I heard my arguments for getting one, I was convinced.  With more and more ways to watch video either on the internet or on mobile devices, I need to understand video delivery technology.  I need to understand what the buzz is all about.  After all, Tweedee Productions is in the video content production business.  I better know how all this stuff works.  

Mac Chorlton, our business development guy, has had a Blackberry for a couple of years now.  He understood the potential right away.  I remember the day he got it – he was all excited.  He explained how quickly and easily he could show someone one of our videos at a networking or sales event.  Image that you’re at a cocktail party and someone asks you what your company does.  You get that “why, I’m glad you asked me” smile on your face as you whip out your smart phone and play for them a short video that explains your product or service in three minutes or less.  Brilliant!  Instant emotional connection. 

Now, if I could only figure out what this button does…  

Gregg Schieve trying to figure out his new smart phone.

Photo-A-Day

I’ve created a monster.  OK, I knew what I was getting into, sort of.  I did it anyway.  What was I thinking?  It was supposed to be simple.  The good thing is, I’ve managed to keep it that way and to have fun.   

January 12, 2010

 It all started innocently enough.  I wanted a still camera that would take a decent picture, and that I could take with me where ever I went.  I love all the bells and whistles that come with my Nikon D300, but I wanted something simple without all of the complications of a big SLR system.  Simply put, I wanted more shooting, less thinking.  So, shortly after Christmas, I braved the post holiday, big-box store crowds and picked up a Sony Cyber-shot point and shoot camera.  My plan was to be ready to shoot at all times.  Simple= See + Shoot.  However, me being me, I was unable to leave well enough alone.  So I decided to complicate my plan.  On New Years Day 2010, I decided to shoot and post a daily photo on my Facebook page for the entire year.  365 photos.  Photo-A-Day was born.   

January 7, 2010

 As the New Year began I realized that Photo-A-Day would need rules.  None of this shooting-200-images-willy-nilly-until-I-got-the-right-shot approach.  I would be disciplined.  Using my trusty Cyber-shot, I would be limited to shooting a maximum of five images a day.  If I got my shot early, say in the first two images, I was done.  I would strive for an interesting photo, but not hike five miles into the woods to capture a great sunset.  In other words, I would keep my eyes open for a good shot in my day-to-day life.  The image would be posted on my Facebook page on the day it was shot with no explanation of the photo, simply the date it was taken.   

January 17, 2010

 Sounds simple, right?  Well, mostly.  The difficult part has been finding an interesting photo on a daily basis.  Sure, it was easy the last few days when I was vacationing in Florida.  But, on days like today when I’m stuck in the office, it is a bit more challenging.  Sometimes photo opportunities present themselves, other times I have to work at creating them.  Ultimately, I would like Photo-A-Day to help me keep my photographic vision sharp, to be aware of photographic moments, to enjoy photography, and, best of all, to always be ready to experiment and be spontaneous in my approach.  Snap.  As of this writing, only 347 more photos to go.   

Gregg Schieve

when something old is new again

it’s the time of year when the world starts anew…. and many of us look back at what we’ve done.   new year – it either gives a a sense of

sandy kowal - looking forward to.... something.

“better things to come” or “oh, no, not more of the same.” me, i tend to be melancholy. introspective.      each year its different for me.   this year i worry. what usually worries me is the sense of dread over things i can’t control…. like the economy, war, is God really listening to me? i do realize that worrying about stuff i can’t really control is probably not the best way to spend my time…  but i guess that’s what makes me who i am…   human a small business owner.

Don’t get me wrong i do feel blessed… by my relationships (yes, honey, i mean you), my fantastic job and the many gifts in my life.    life IS good.

i stumbled across this website last year… it’s like heaven for old discarded photos from a million years ago. when i get mucked in my melancholy madness i like to go look at these oldies but goodies. i like to look into the eyes of the proud parents with a newly hatched baby or the fancy ladies with fashionable hats or the fresh faced lovers on a date. they make me smile. they make my heart swell with hope. they make me look forward to better things coming in the new year… knowing that whenever i need to i can look back at this website, when something old is new again.   happy new year.

Turkey Testicles Go Viral

Tweedee Productions is currently riding one of those YouTube viral video phenomenons that you hear about.  By the time this blog entry is posted, we will probably crack the 1,000,000-view mark of a story about people eating a most unusual part of the traditional Thanksgiving bird.

It all started innocently enough back in the fall of 2008.  We assigned Sandy Kowal and our good friend Carrie Cokins to do a simple little story about the annual Turkey Testicle Festival (see video below) in the great city of Huntley, Illinois.  That’s right, a festival celebrating the eating of turkey testicles!  Deep fried.  Dippin’ sauce.  Tastes like chicken.  After much fun and frivolity, the story was put together and posted on Tweedee’s YouTube channel where it has lived in relative obscurity (by YouTube standards), generating only about 1,500 views throughout the year.

This fall, things changed.  It started with the organizers of the event asking for permission to post our testicle eating story on their web site.  At the time we thought any exposure was good exposure, right?  Besides, it would be nice if a few more people saw one of our videos, right?  Within a few days we started to notice a slight increase in the trickle of views.  A couple of mouse clicks later and that trickle turned into a flood.

As Thanksgiving 2009 approached and viewership continued to grow, we were amazed at the numbers we where getting.  In a matter of a few days we went from 3,000 to more than 150,000 views!  Over the long Thanksgiving weekend we surpassed 700,000 views.  It kept growing – 880,000 on December 4th – and growing – 950,000 on December 7th – AND GROWING!  Just when we thought that viewership would trail off, wham, another 20,000 views!

Up until now, in the vast video wilderness known as YouTube, we had never received more than a few thousand views for any of our videos .  So, naturally getting 1,000,000 views for any video let alone one about a testicle eating festival made us happy.  In YouTube numbers, however, it’s a drop in the digital bucket.  There are millions of videos on YouTube and millions of video producers trying to be the next big thing.  So why have viewers flocked to our video?  What has attracted viewers and, more importantly, kept them watching, prompting them to spread the video virally?  Apart from the rather unusual subject matter, it tells a story pure and simple.  It pulls you in, explains an event and leaves you with a good taste in your mouth (pardon the pun).  Simple is better.

Watch our video and share it with a friend – it’s the viral thing to do.

-GS

what have you done for me lately?

sandy flies

sandy flying high - you are the wind beneath her wings.

today i felt the power of social networking. i needed my team – and they came through. let me start at the beginning…

it’s my turn to blog this week. usually i have some clever idea (at least in my mind) or some concept i’d like to share. this week – nadda. empty. zip. everything i thought of was boring. uninspired. gray. in fact, as it turns out, my only good idea was calling on my Facebook and Twitter friends for ideas.

here are a few of their suggestions from tweets:

gchadwick@tweedeemedia write about how u did that intro video to your website. That video is awesome, I love it!!!

abcfloan@tweedeemedia NPR Music Question Of The Day: Have The Past Decade’s Changes In Technology Made The Music Better? http://su.pr/48ffYY

mlange221 how about using social media correctly. Why advertising speak doesn’t work on FB.

my Facebook friends gave me some spark:

Tracy Ann Mangold How a simple change of view can help you to see things from a totally different perspective. This can be physically changing your view or simply looking at things in a completely abstract or different way than you would normally. That would tie in perfect with what Tweedee does for clients.

Peter Kleppin how about how many feet of cable it takes to connect an editing computer… or the number of formats that have to be deliverables in today’s crazy digitized world…
Dan Montenegro Boy did you guys not understand the task at hand! This is what she really wants.
Tweedee,
Who’s your friend when things get rough?
Tweedee,…
Can’t do a little cause he can’t do enough.
Once upon a summertime
Just a dream from yesterday
Greg and his magic golden flute
Heard a boat from off the bay
“Come and play with me Gregg
Come and play with me.
And I will take you on a trip
Far across the sea.”
(this songs goes on and on, so i edited it down to this – but you get the idea…… sorry, dan – but i LOVE it)

from my friends and followers i got some really great ideas (you’ll be seeing some more of them detailed in future blogs). my creative team grew from the 6 of us in the office to the hundreds i can touch with just a few key strokes and clicks online. social networking is an easy and effective way to be inspired, reconnect with colleagues, increase your resources…  so, my friends, what have you done for me lately? a lot. thanks for being here for me.