Things Are Getting Better

This past year Tweedee Productions has done work at several manufacturing companies throughout Wisconsin.  We’ve crisscrossed our great state from Fennimore to Green Bay, Milwaukee to Rice Lake for various clients.  Most recently we shot at a plastics manufacturing plant in Baldwin.  The news that we’ve been hearing is that “things are getting better.”  Companies are hiring, working multiple shifts and cranking out products.  The owner of the plastics company told us that they have been working 24/7.  In some cases, employers cannot find enough qualified workers to fill the jobs they have.  Not a bad thing in the short-term.  Nationally, recent economic reports have been encouraging.

It’s been interesting commiserating with other business owners over the tough times we’ve all gone through.  Many have told us that 2008-09 were the bad years which was also true for us.  In some cases business virtually ground to a halt and many of us wondered if it was wise to keep the doors open.  In our case, I’m glad we did.

During what has been called the “great recession” the thought occurred to me that the companies that are able to weather the storm will be stronger in the end.  When operating in a bad economy, you learn real fast what works and what doesn’t.  You learn that all major decisions are critical and that there’s not much room for error.  Ultimately, you learn to have faith in your skills and that things will get better.

Fortunately for us, our business survived.  The lessons learned over the past few years have paid off.  The last two years have brought us great success as we’ve experienced sustained growth for the past 30 months.  We’re now able to do the things that I love to do like rewarding our employees and giving back to the community.  I realize that many folks have suffered, careers were lost and companies closed.  I’m grateful we have been able to continue on.  I feel the best is yet to come!

CEO/Founder, Tweedee Media Inc.

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do words rule?

i’ve been noticing a trend happening.Image

we’ve been getting more requests for what i refer to as “motion graphics mixed with power point”.

but, come to find out, it has a fancy name: infographics.

now, i like moving video, but apparently some folks really want to avoid video completely & use words and images instead. what a crazy idea!

but, you know what – it can work.

images & words can be very entertaining beyond just being informative… check out this Local Punched piece we did. it’s very active – entertaining, yet gets the message across.

here is another popular concept one of our clients, McGraw Hill, likes to use. i must admit this is WAY better than just reading a dry web article or watching wallpaper video that doesn’t really match the narrative.  and infographics can be WAY less of a financial investment. just imagine the cost of using real actors in the McGraw Hill piece. that would be crazy expensive.

obviously video will always be better to tell an emotional, personal story… but it looks like infographics are here to stay.

and for good reason.

-sandy